What is Uptime Monitoring and Why Your Business Needs It.

What is Uptime Monitoring and Why Your Business Needs It.

Today, most businesses rely on their website for daily operations and sales. Unfortunately, glitches happen that can adversely impact customers and business. Uptime monitoring is the key to keeping sites running properly by notifying you when there’s a problem. Protocol tests are conducted on the websites, ports, servers and hardware devices. With uptime monitoring, checks are done at many different minute intervals. If a problem is detected, you’re sent an email alert with detailed reports of the uptime and downtime. All around, website monitoring is a comprehensive process of testing and verifying that end-users can interact with a website. It also gathers extensive data on website performance, such as page element performance, server response times and load time.

The Advantages of Uptime Monitoring

Websites that fail to deliver its content cause visitors to lose interest and head to competitor sites. Plus, it wastes monies spent on website development. The main purpose of a website is to enable searches to connect your brand on a global basis. If a site is down, customer engagement cannot take place. It. With uptime monitoring, downtime is minimized, and it’s business as usual. In addition to customer connections and immediate notification of problems, uptime monitoring has other benefits. It offers:

  • Fast and accurate diagnosis of the problems
  • Provides web based real-time reports
  • Has instant setup with immediate results
  • Requires no software for installation and no capital investment
  • No technology risk and no training necessary
  • Scalability to meet e-business needs

The Impact of Downtime for Businesses

Business profitability is often impacted when a  website is down or unavailable. Industry Week reports each incident of downtime costs companies about $17,000. According to a CA Technologies survey, small companies lose over $55,000 in revenue, midsize companies lose more than $91,000 in revenue and big businesses lose over $1,000,00 due to an IT failure. Investing with uptime monitoring helps companies reap in the profits.

Software crashes, hardware failures and human errors all add up to a hefty price tag for companies and do not discriminate with size.  The effect of downtime can even be more severe it if occurs during peak hours. Imagine the revenue loss of a service outage on Black Friday or Cyber Monday. Downtime can also adversely affect customer loyalty, user confidence and investors’ confidence. Then, there’s the cost of potential contract penalties, compliance violations, litigation and supply-chain ripple effects.

It’s important to note that Google crawls through sites regularly. If your site is down for a substantial period of time, search rankings will likely be affected. That’s because Google want to provide their own good user experience. With uptime monitoring, you’ll know when your site is down before your customers know and can take timely action. The bottom line is that downtime can seriously impede business success.

Downtime also affects internal productivity. Different company departments are not able to complete tasks, the marketing team cannot carry on sales campaigns and presentations to shareholders may be halted. With time to market being a key success factor, service outages are a real killer for businesses. The reason to use uptime monitoring is simple. Businesses just cannot afford not to. The cost is just too high with a loss sales and customer loyalty in today’s competitive business world. Using uptime monitoring is risk mitigation at its best.

If you’re seeking to minimize website downtime and maximize uptime, turn to the experts at Rocket Updates for uptime monitoring. Our technicians are highly skilled and will keep your site operating and functioning properly to ensure business operations 24/7. We’ll ensure that your customers and users can reach your site. Give us a call today.

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